Leading the Future: Women, AI, and Innovation at SMB Tech Fest
Anna Nesterova Runs a Workshop
🎤 Workshop Day at California State University, Fullerton !
Today I had the pleasure of speaking at the Department of Computer and Electrical Engineering at Cal State Fullerton, where I led a workshop for students preparing to pitch their innovative ideas.
Our focus? Go-to-Market (GTM) strategy and communicating value.
We explored how to:
💡 Understand your customer
🎯 Craft a clear and compelling value proposition
📣 Communicate your solution in a way that resonates with investors, partners, and end users
These students are building the future — and it’s exciting to see their ideas taking shape🚀
A big thank-you to the Cal State Fullerton team for inviting me!
hashtagGoToMarket hashtagEntrepreneurship hashtagInnovation hashtagCommunication hashtagMedTech hashtagEngineering hashtagLeadership hashtagspeaker hashtagCalStateFullerton hashtagStartupMindset
ShoutOut LA
Featured in ShoutOut LA: My Journey, My Voice, and the Power of Purpose
I’m excited to share that I was recently featured in ShoutOut LA—an online magazine that spotlights inspiring entrepreneurs, creators, and changemakers across Los Angeles and beyond.
In the interview, I had the chance to reflect on the journey that brought me from the clinical world to medical technology, commercialization strategy, and launching my own ventures. I also shared insights on what drives me, what I’ve learned from failure, and how I’ve stayed grounded while building across borders and industries.
Here are a few things you’ll find in the article:
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Why growth strategy isn’t just about metrics—it’s about mindset.
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How I balance being a speaker, founder, and consultant with creativity and clarity.
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The role of perseverance and communication in shaping a fulfilling career.
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I’m incredibly grateful to the ShoutOut LA team for featuring my story and amplifying voices from all walks of life.
👉 Read the full interview here: https://shoutoutla.com/meet-anna-nesterova-growth-strategy-and-commercialization-specialist-founder-speaker/
Thank you for being part of my journey!
—
Anna Nesterova
Written by Anna
Written by Anna
Written by Anna
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